Most lists of Google ranking factors are too long. They focus on listing every factor under the sun instead of those that actually matter. Even worse, because nobody knows them all, most contain a lot of myths. So today, we’re going to take a different approach. Rather than listing 200+ ranking factors, we’ll talk about the ten that we think most deserve your attention. Here they are, in no particular order: Backlinks Freshness Topical authority Search intent Content depth Page speed HTTPS Mobile-friendliness User experience Content accuracy SIDENOTE. This list contains direct and indirect ranking factors. We didn’t discriminate between the two because we think most people just want to rank higher in Google and aren’t worried about semantics. If you’re curious about the difference between the two, read this . Backlinks Backlinks are arguably the most important ranking factor. How do we know? Backlinks form t...
